The theater chain is promising “movies in 2020 at 1920 prices” in celebration of its 100th anniversary, the company announced Thursday.
Maurice, Barney, and Edward Dubinsky, who would change their name to Durwood, opened their first theater in Kansas City, Missouri in 1920. Durwood Theatres eventually became American Multi-Cinema.
When AMC opens theaters this month, capacity will be “significantly reduced” to comply with social distancing, the company says. All tickets purchased on August 20 will be available for 15 cents.
“We are thrilled to once again open our doors to American moviegoers who are looking for an opportunity to get out of their houses and apartments and escape into the magic of the movies,” Adam Aron, CEO, and president of AMC Theatres said in a statement.
During the pandemic, movie studios have postponed the release of many films and released others via premium on-demand, or have changed course to release them on streaming, as with “Mulan,” which was originally scheduled for a theatrical release in March. Disney is releasing the film on Disney Plus on Sept. 4 for a premium price of $29.99, on top of the subscription price for the service.
About 300 more AMC theaters are set to open after August 20. The chain is touting two major releases in conjunction with the reopening: “The New Mutants” (August 28) and Christopher Nolan’s “Tenet” (Sept. 3).
Other promotions on deck at AMC include screenings of “Back to the Future,” “Ghostbusters,” “Black Panther,” “Star Wars: Episode V - The Empire Strikes Back” and “Grease” for $5.